Allianz
Client
Industry
Insurance
Services
Copywriting Tone of Voice Content UX Content Strategy
explore.allianz.com
Allianz wanted to position itself as a forward-thinking, dynamic brand. One that encouraged risk-taking and was at the forefront of innovation. And one that tapped into Allianz’s heritage as explorers and risk-takers.
Partnering with Frog Design in Munich, we created Allianz Explore. A hub that focused on areas ripe for innovation across various industries and challenged the audience to explore with them.
As this was a departure for Allianz, we created a tone of voice for this specific campaign. We also developed the content strategy and guidelines to help Allianz Explore succeed.
It was a pleasure to work with Paul. His great collaborative mindset and professionalism push the deliverable to the next level. He’s a great content strategist, writer and thinker who asks insightful questions to push the design. I’ve never worked with a writer who influences design so much. Seisho Manabe Director, Frog Design
Seisho Manabe
Director, Frog Design
All our projects start with a conversation. Maybe you’re not entirely sure what you need, that’s fine, we’re happy to explore it with you.