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Training and workshops

Word empowerment at work

From the external perception of your brand to the everyday culture in your business, words shape the lot.

All of your brand comms – even your preferred email sign-off – they’re all underpinned by words. Obvious we know, but often overlooked. And these words impact people’s feelings. They’re the difference between a smooth user flow and a ruined customer experience. They’re how you motivate an employee and keep your team productive.

So it’s important to make sure you’re always using the right words. 

Take control of your brand

Our brand messaging and tone of voice training can give you control over how your brand is perceived and get people excited about it. 

What we’re offering: 

  • Tailored, interactive training workshops
  • No Death by PowerPoint – it’s enjoyable and interactive
  • Messaging insights and the copy to go with them
  • Word empowerment for your people

Training workshops

Our fun, engaging training workshops help your teams write consistently clearer, more natural and more effective copy. Whatever your audience and whatever your objectives. These are our most popular training workshops:

Write (even) better at work
All of us write at work – emails, presentations, proposals. So let’s make sure everything we write is clear, concise and engaging. We’ll help your teams master the art of simple and effective communication. And we’ll do it in a way that’s fun.

Writing for social media
Social can be huge for your brand. But writing for social media can be tricky with tight space limits and different approaches for different platforms. We’ll help you understand how to write social copy that’s engaging, clear, and consistent.

Find your (verbal) identity
Your external and internal brand voice is a key part of how you’re perceived. We can help you understand the benefits of verbal identity in everything your business writes. We’ll show your teams how to make sure all the words they write stay on brand. So you can build a stronger identity.

Want something just for you?
No problem. We can present in person or online, with a personalised session. Then we’ll keep working with you to review the writing your teams produce and make sure the lessons you’ve learned are shining through in all you do.

Why choose Craft Words?

We have deep expertise in brand messaging, tone of voice, copywriting and all the thinking that underpins those things. All this filters down into our practical, fun workshops. 

We’re always happy to chat through our training and workshops service and figure out what you need.

Let’s chat

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Who we’ve helped

Nike

Marking Football History

Atlético Madrid vs FC Barcelona Femenino had the highest attendance for any women’s match in history. Nike asked us to celebrate this watershed moment on its global social channels. Women’s football is on the rise. And Nike wants to drive that charge. So when Atlético Madrid vs FC Barcelona Femenino…
Find out more

Other services

But don’t just take our word for it…

Everything you could ask for. On brief, on time and always looking to improve the work. Highly recommended.

Raul Balreira

Digital Project Manager, Tribal Worldwide London

Tone of voice and brand challenges resolved via well-crafted words across all channels, to get you and your brand, business or organisation wherever you wish to go.

Liam Morgan

Cogs

Paul is a true wordsmith. He is never satisfied with ‘good enough.’ It was a pleasure to work with—and be inspired by—someone constantly seeking experts and experiences to hone his craft.

Anita Stubenrauch

Senior Content Manager, Apple

Paul’s a really friendly, talented and experienced copywriter. We’ve worked together on several projects for Nike EMEA and Global and he’s extremely easy to collaborate with.

Jorge Cumbre

Unseen

Paul knows his audience. One of his sayings has become a team mantra – ‘Your audience always has an opinion. Start there.’

Anita Stubenrauch

Author of Apple’s Credo

Paul exemplifies the best elements in a writer: he’s constantly looking for inspiration, and maintains a childlike sense of wonder for new things. His appetite for all things literary is humbling and he’s the nicest guy you’ll ever meet.

Ben Oliver

Vice President, Creative and Original Content at RFRSH Entertainment / Blast Pro Series / Astralis / Origen

Paul & Robert at Craft Copywriting patiently worked with us to have a deep understanding of our history, our purpose, our values, our successes and failures. They then translated that work into authentic stories and positioning which truly reflect who we are. We are very grateful to work with them.

Alex Olmedo

Co-Founder, Fast-Track

Paul is one of the most insightful writers I’ve worked with. He’s a strong and proactive creative whose infectious enthusiasm and forethought have driven many global campaigns to success. I couldn’t recommend Paul more highly.

David Clarke

Executive Creative Director, Huge

Paul just gets it. He elevates content to the next level. He’s a talented writer, creative and a very clever communicator. And he’s great to work with – hard working, passionate and extremely humble.

Anna Murphy

Content Manager, PepsiCo

We recommend Paul to anyone who wants to find their voice and put personality to a brand.

Simon Croft

Founder and CD, Orangery

Paul reliably supported our product teams with great copy, but was also essential in setting up foundations for voice & tone and other content guidelines.

Hertje Brodersen

Head of Design ∙ Experience Strategist, Zalando

It was a pleasure to work with Paul. His great collaborative mindset and professionalism push the deliverable to the next level. He’s a great content strategist, writer and thinker who asks insightful questions to push the design. I’ve never worked with a writer who influences design so much.

Seisho Manabe

Director, Frog Design

Straight away, we saw Craft’s work ethic and can-do attitude. There have been many big projects where we needed support and this took a lot of weight off our shoulders and meant we could concentrate on more strategic decisions driving the projects.

Andrew Penfold

Digital & Content Marketing Manager, Security & Safety Things

Let’s chat

Your products and services rock.
But no one knows.
Don’t bury your brilliance. Be heard by the people who matter.
Let’s sharpen up your social skills and get you noticed.

Get in Touch