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Tone of voice

Start speaking your audience’s language and landing better clients

How does your brand sound?

Behind every successful edtech brand is a strategic verbal identity.
One selected for a simple reason – it speaks to a community of people and their specific challenges.

The key to a cohesive verbal identity is Tone of Voice. It should be one that only you can own and it should come through in every touchpoint.

Find yours, use it consistently and you’ll connect with your dream audience.

Not sure where to start? We can help.

Download our guide

With the right tone of voice, brands can cut through clutter and home in on their audience’s pain points. We’ve created a guide to help edtech brands like yours devise a tone of voice that really speaks to your target audience.

Mockup visual for 'The Tech Brand's Guide to Tone of Voice'

What you get with Craft

1. Brand messaging

We uncover your brand’s unique value and craft a key message that will move your audience to action.

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2. Verbal identity

We define your brand voice and unleash the unique marketing advantage you’re not using.

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3. Workshops and training

We help your teams understand the power of language and write in a way that is clear and effective.

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Create your own TOV guide

Tone of voice builds trust with your audience and improves company culture. So how do you make sure yours is authentic? Our course on Tone of Voice in Copywriting for Brands is available on Domestika.

You’ll learn how to create a Tone of Voice that embodies your brand’s personality, how to use it across all channels and how to roll it out through your entire organisation.

We’ll help you define your verbal identity. Then we’ll show you how to use it to become a brand your audience believes in.

Who we’ve helped

Apple Retail

Sharpening EMEA Comms

Apple Retail promises a customer experience like no other. Our mission was to consistently improve the communications that drive that experience. Really sorry, but we can’t show any Apple work here. But we can say we had an amazing four years helping the world’s most respected brand define its retail…
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But don’t just take our word for it…

Paul knows his audience. One of his sayings has become a team mantra – ‘Your audience always has an opinion. Start there.’

Anita Stubenrauch

Author of Apple’s Credo

Paul reliably supported our product teams with great copy, but was also essential in setting up foundations for voice & tone and other content guidelines.

Hertje Brodersen

Head of Design ∙ Experience Strategist, Zalando

We recommend Paul to anyone who wants to find their voice and put personality to a brand.

Simon Croft

Founder and CD, Orangery

Tone of voice and brand challenges resolved via well-crafted words across all channels, to get you and your brand, business or organisation wherever you wish to go.

Liam Morgan

Cogs

Let’s chat

Your products and services rock.
But no one knows.
It’s time to ditch the tech talk and start communicating clearly.

Get in touch